CITIBANK'S ROHITH MURTHY JOINS CENTRADE IN NEWLY CREATED DIGITAL ROLE

Bucharest, Romania, March 19, 2013
Rohith Murthy, the former head of eBusiness at Citibank, is to join Centrade in a newly-created digital division called NABE Labs. The Bucharest-based NABE - an acronym literally meaning "HUB" in German or "Cooking Pot" in Japanese - will innovate and sell digital products thus creating a new revenue line to complement Centrade's existing presence in the digital market through Saatchi On-Line and Kubis Interactive.

"I am extremely excited to join the Centrade group of companies. I have tremendous respect for the Florescu brothers and honored to be part of their team. These are exciting times for Digital and therein lies an enormous opportunity for us to innovate, lead and make a significant contribution," said Rohith."I am extremely excited to join the Centrade group of companies. I have tremendous respect for the Florescu brothers and honored to be part of their team. These are exciting times for Digital and therein lies an enormous opportunity for us to innovate, lead and make a significant contribution," "I am extremely excited to join the Centrade group of companies. I have tremendous respect for the Florescu brothers and honored to be part of their team. These are exciting times for Digital and therein lies an enormous opportunity for us to innovate, lead and make a significant contribution," said Rohith.

NABE will function as a stand-alone unit within Centrade that will also seek to expand Centrade's reach into new sectors of the digital business, such as banking innovation, Apps and Games, largely untouched by the Centrade group of companies.

"We are very happy to have a top line innovator from a top line bank like Citi," said John M. Florescu, CEO of Centrade. "We believe his product experience such as in banking and his Far Eastern contacts will have tremendous value to our roster of clients and to clients well beyond Romania's borders."

Working in collaboration with other Centrade executives in the digital space, NABE Labs will draw upon the 80-member strong team of digital talent within the Centrade group currently spread between Romania and the United States NABE hopes to strike working partnerships and alliances with development centers in Asia.

Graduated with Honors from National University of Singapore, Murthy has spent a decade at Citibank, beginning in Singapore as a Technology Manager for Asia Pacific and moving up into regional roles inThailand, Romania and Central and Eastern Europe where he was Digital Usage and Transformation Head for Citibank Central and Eastern Europe.

Centrade is the holding company for a number of Florescu-held entities including among others Saatchi&Saatchi, Zenith and Kubis Interactive.