The diversified range of companies under the Centrade umbrella is holding work singularly and together, to address the specific needs of its client base. In Eastern Europe, Centrade has partnered with, or represented, many top international companies and media conglomerates including Publicis, Time Warner, Viacom, Sony, Disney, and WPP. Among its more than 120 clients, Centrade, through its subsidies and units, handles some 50 multinational corporations.

The Romanian subsidiaries and companies in which Centrade maintains a majority (and minority) stake include: Centrade Saatchi & Saatchi, Saatchi & Saatchi X, Saatchi & Saatchi PR, Zenith, Kubis Interactive, Chainsaw Europe, Pantone Studios and Cable Direct. Centrade's USA operations includes Kubis Interactive Inc. USA, a Texas-based company.

Centrade Chainsaw Kubis Cabledirect Zenithmedia
Kubis Interactive, Romania
On-line Marketing Agency – Kubis Romania, one of the largest online marketing agencies in Eastern Europe provides full service creative services for the digital environment through planning and strategy, online and mobile marketing, intelligent surface design, search engine optimization, web design and development as well as social media management. The company focuses highly creative interactive campaigns with a strong focus on measurable results. The company draws on a staff of creatives, web designers & developers as well as strategic planners. Major accounts include: Unilever, Vodafone, Citibank, SAB Miller, Lego, Toyota among others.
http://www.kubisinteractive.com/
Kubis Interactive Inc., USA
Kubis Interactive Inc., USA Interactive Ad Agency - Kubis Interactive Inc., headquartered in Houston, TX is the creative digital agency that caters to the needs of clients located in the US, by building integrated online marketing campaigns as well as long term online presence strategy and development. The agency offers a full range of interactive services from creative concepts, strategic approach, execution and evaluation, in cooperation with it's sister company Kubis Interactive Romania, using a variety of channels that include mobile, touch screen devices, gaming environments, social channels and the web.
http://www.kubisusa.com/
Pantone Studios – TV and Print Production founded in 1999, Pantone studios produces TV commercials, viral spots, print, and radio production. The company has undertaken projects across the world for Centrade’s range of clients.
Centrade is an integrated agency that builds clients business & reputation solving business challenges through strong, insightful communication ideas. With an experience of over 20 years in Romania, the Centrade organization has a proven track record as a long-standing partner for both international companies entering the Romanian market and local Romanian businesses. As of January 2016, Centrade becomes Centrade | Cheil, regional communication hub for South-East Europe, with the headquarter in Bucharest and local offices in Belgrade, Zagreb, Sofia and Budapest. The strategic partnership between Centrade and Cheil Worldwide brings together Centrade’s regional and local know-how and Cheil’s innovative digital marketing solutions. www.centrade-cheil.com
Chainsaw Europe & Chainsaw Audio - Post-production (on-line and off-line editing), special effects (VFX), viral production, advertising delivery, musical composition and sound design. Separately, Chainsaw Audio houses a team of composers from across Europe who produce original music for films, commercials, and TV. In Romania, Chainsaw Europe is the designated post-production facility for Procter & Gamble. Chainsaw has the only Dolby-standard sound studio in Romania.
http://www.chainsaweurope.com/
Cable Direct/Romania & Cable Direct/Croatia – Cable Advertising Sales and Media buying for thematic channels operating in Romania, Croatia, and Bosnia. Founded in 1999, Cable Direct was the first company in Romania to sell spot advertising for some of the best know thematic channels: Discovery, Fox Kids, Disney, Cartoon Network, Sony’s AXN, MTV, and VH1. In 2009, Sony Pictures Television (SPTE) purchased 51 percent of Cable Direct and opened its first office in Zagreb.
http://www.cabledirect.ro
Saatchi & Saatchi PR is the first PR department to be created within a full service advertising agency in 1992. Starting March 2008, the office operates independently from Saatchi & Saatchi, maintaining access to the integrated resources of the group. Saatchi & Saatchi PR has a proven expertise in all market categories: telecommunication, FMCG, banks, insurance, TV stations, pharmaceuticals, edible oils, cars, real estate, etc. The historic portfolio of clients includes brands such as: Rafael & Sons, AFI Palace Cotroceni, LEGO Romania, Orange, Ursus, Elite, Toyota, Bunge, AIG Life, Absolut Vodka, GSK, Biofarm, Avon, Next, Lee Cooper, Franke, American International School of Bucharest, Gealan, Pinum, Roman Copper Corp., Alpha Bank, AXA, European Comission, Ovidiu Rom, Junior Achievement Romania.
Zenith Media Buying. Founded as an independent media house in 1999, Zenith Media quickly became the largest media buyer in Romania, representing many of the top global brands. It has since created two new sub-divisions Zed Digital, an online media buying department, and Newcast, a division that aligns media buying with original television and viral production. In September, 2013, Centrade sold a majority stake to French group Publicis. Centrade maintains a minority interest in the company and board representation. Zenith Media maintained its Number 1 position on the Romanian marketplace.
http://www.zenithmedia.ro/

OUR EXPERTISE

Advertising/Brand Communication Centrade | Cheil Public Relations and Public Affairs Centrade | Cheil Branding & Identity Centrade | Cheil Direct & Promotion and In-Store Marketing Centrade | Cheil As sales for Cable and Thematic Channels Cable Direct
Retail experience Centrade | Cheil Media Planning and Buying Zenith Media and Cable Direct TV/Radio Production, Viral and Post-Production Centrade | Cheil, Chainsaw Europe and Chainsaw Audio Video & Sound Editing for film, TV, Viral & Commercial Chainsaw Europe
Digital Marketing & Advertising, Web Design Kubis Interactive Film & TV Financing in Romania Centrade | Cheil/Zenith Musical Composition Chainsaw Audio CSR Centrade | Cheil

COMPANY HISTORY

1989


Romanian December Revolution follows path of rest of Eastern Europe to political freedom from Communism. Long time Communist leader Nicolae Ceausescu is tried and executed, opening up Romania to democracy and market economy.

1990


Centrade USA is incorporated in Houston, Texas and begins to trade in Romania beginning with US-produced television series.

1992


Centrade imports first TV shows from the United States – Dallas, MTV, The Guinness Book of Records – for Romania’s national TV channel TVR.
Centrade affiliates with Saatchi Saatchi.

1994


Launches in-house media buying division (later to become Zenith) for Bates Centrade Saatchi&Saatchi. Zenith would later split off into its own new entity Zenith Optimedia.

1995


Launches Dockview, an outdoor billboard company that develops a 2000 board national network before being sold to News Outdoor in 2001.

1996


Saatchi&Saatchi is retained by HBO to handle the public relations for pop star Michael Jackson’s visit to Romania.

1997


Saatchi splits from Bates. WPP partners with Centrade to form Bates Romania.
Saatchi is selected by US State Department to manage staging and visual backdrop for visit of President Bill Clinton to Bucharest, Romania.
Centrade sponsors Romania’s first Corporate Challenge Run for Princess Margaret of Romania charity.

1998


“Elite salary for Life” - biggest promotional campaign having over 850,000 single entries positioning Elite as No. 1 brand in Romania.
Saatchi becomes P&G Balkans coordinator for four of P&G’s main brands.

1999


Launches Cable Direct – a media buying agency for thematic channels.
Sale of 51 percent of Bates Europe to WPP.

2000


Launches Zenith Media as an independent media house, affiliated with Publicis Group, the world's third largest communications group and the world second largest media counsel and buying group.

2001


Dockview sold to News Corp Outdoor.

2004


Saatchi wins the prestigious Silver Effie Award.

2005


Saatchi wins the Bronze Effie Award for Toyota.
Following Saatchi UK’s takeover of agency Thompson Murray, Centrade launches Saatchi&Saatchi X, a full service BTL shop.

2006


Launches Chainsaw, a full-service Post Production Company, the off-shoot of Hollywood counterpart, Chainsaw USA.

2007


Chainsaw Europe edited film wins FilMinute competition.
Chainsaw Europe works with HBO, BBC, and Discovery.

2008


Centrade launches Saatchi&Saatchi Public Relations.
Zenith Media awarded the “Media Agency of the Year.”
Centrade Group is number one media group in Romania with gross billings of $85 million.
Saatchi&Saatchi awarded “Most Creative Agency.” Among other prizes, agency wins Grand Prix Print at Golden Drum, Gold Print at Golden Drum, Shortlist Print in Cannes, Gold Print in Ad Print, and National Diploma in Cannes.
Chainsaw wins its first Gopo Award for “The Rest is Silence...”.
Saatchi & Saatchi PR becomes independent company.

2009


Consolidation with Publicis Groupe Media – Zenith Media joins with Optimedia and Starcom Media Vest to become the strongest buyer in the national media pool.
Launches Kubis Interactive – Digital Communication with creative shop in Buenos Aires.
Sony Pictures Television purchases 51 percent of Cable Direct.
Procter & Gamble designates Chainsaw Europe official post-production house in Romania.
Saatchi garners slate of awards including Gold Print in New York Festival, Print and Outdoor winner in Cresta Awards, Silver Print in Ad d’Or, and Bronze Outdoor in New York Festival.

2010


Kubis Interactive provides on-line digital service for clients in Houston, Texas.
Saatchi garners slate of awards including Gold Outdoor in Golden Hammer, Film Shortlist in Cannes, Three Bronze Print at Eurobest, and Finalist in New York Festival.

2011


Launches Chainsaw Audio, a consortium of composers in Romania and Western Europe who write, compose and perform music for commercials, TV shows and film.
Launches Cable Direct Croatia.
Cable Direct reaches agreement with Al Jazeera to handle ad sales in former Yugoslavia.
Procter & Gamble renames Chainsaw Europe as designated post-production house in Romania
Saatchi attains Finalist Prize in Cannes at Cyber Lions and Bronze Print in AdPrint

2012


Kubis opens Houston office and incorporates in Texas
Chainsaw gathers four nominations and wins its second Gopo Award for “Periferic.”
Music produced by Chainsaw audio is picked up in hit show “So You Think You Can Dance" on Fox Network.
Kubis sends 2 copywriters and a designer to Golden Drum Festival.
Florescus host Obama event to drive voters to polls

2013


Centrade Saatchi & Saatchi changes the business model and starts the integration process.
The digital focus is reflected by the company`s decision to integrate digital expertise in all stages of a project, from strategy to creative and implementation.

2014


Centrade Saatchi & Saatchi is a fully integrated communication company. At the end of the year, the affiliation to the Saatchi network ends.

2015


In 2015, Centrade was one of the leading independent communication companies in Romania.

2016


Centrade becomes strategic partner for Cheil Worldwide, coordinating Cheil operations in South-East Europe. Thus, Centrade | Cheil is a regional communication hub with the headquarter in Bucharest and local offices in Belgrade, Zagreb, Sofia and Budapest.

LETTER FROM THE BOARD

Our aim is to deliver an array of digital, advertising and media services tuned to the 21st century. We focus on Central and Eastern Europe as well as specific markets in the United States. Drawing on a highly educated team of more than 250 young people, our companies emphasize efficiency, speed and creativity.

Centrade Board

John Florescu

CEO, Centrade Group